Selling Girl Scout Cookies at the 88th Academy Awards

(This blog was originally posted on February 29, 2016)

Photo by Rick Hustead

Did you watch the 88thAcademy Awards on television? Do you remember when Oscars’ host Chris Rock encouraged (challenged) attendees to purchase Girl Scout cookies to help his daughter’s Girl Scout troop earn the most donations? Turns out his sales tactic was very successful, because by the end of the night the troop had made over $65,000 in sales and donations.

This scenario reminded me of 2014 Academy Awards host Ellen DeGeneres asking television viewers to retweet the group “selfie” picture that she took of herself with a handful of Oscar nominees during her broadcast. According to a CNN report, 2.7 million people took on her challenge, and the Twitter platform actually crashed for a few minutes. Just as her challenge was a publicity success for Samsung, the camera manufacturer, Rock’s was likely a marketing coup for Girl Scouts. Of course, last night’s cookie sales also became a great opportunity for me to illustrate how suggestibility and hypnosis work in real life.

In a previous blog titled Gullibility, Suggestibility? Hypnosis, I explained how an authority figure could create a hyper-suggestible state in another person and use this state to persuade that individual to behave in a particular way. (If you have ever gone car shopping, you have likely experienced this kind of sensory overload.) Last night’s host was well-armed to make a good sale: his charisma and biting humor, combined with a socially political environment and several naturally occurring elements to facilitate group hypnosis, literally enabled him to “rock” those cookie sales.

1.       He had authority. As the Oscar host, Chris Rock had access to all areas of the stage and the audience in the auditorium. As an A-List comedian and celebrity, himself, Rock had just the right amount of charisma and charm to help him build rapport with the audience even as he challenged specific individuals to buy cookies based on their estimated income, etc.

2.       He had a message: His daughters wanted to sell Girl Scout cookies and earn the highest donation compared to other rival troops. Everyone loves Girl Scout cookies, right? Plus, those cookie sales would all go to an excellent cause: donations help the good deeds/activities that Girl Scouts represents.

3.       There were plenty of environmental stimuli to overload the subconscious mind and create the hyper-suggestible state. There was the excitement/anxiety/stress of being nominated for or having won an Academy Award, or the disappointment of not winning that Oscar, after all. There was plenty of visual overload (stimuli) coming from being surrounded by beautiful people wearing beautiful clothes and the amount of time each nominee had already spent posing on the red carpet before the awards began and the glamorous environment in the Kodak Theater and the stage… You get the picture.

4.       Rock used the “right” language to challenge, inspire, encourage or even goad the people in the Kodak Theater to buy a box or boxes of cookies.

5.       Having already spent hours posing and doing interviews on the red carpet before the ceremony, then sitting through more than an hour of award presentations, members of the audience were probably already hungry. (That’s not even counting the days or weeks some celebrities reportedly spent on strict diets to be able to fit into those tight-fitting gowns.) Remember, when we are hungry the blood-sugar level starts to dip, which can induce a state of hyper-suggestibility to environmental factors. The attendees at last night’s Academy Awards ceremony knew that the next opportunity for food would be at the Governor’s Ball and other post-Oscar receptions was still at least a couple hours away. But here were 20 Girl Scouts walking around selling boxes of yummy, sugary, tempting treats. If you have ever been hungry when you went grocery shopping, you know how much easier it is to succumb to temptation of buying items that aren’t on your shopping list. Chris Rock had his audience—and their pocket-books—exactly where he wanted them.

I have to admit that while watching the scene on my television I started to really wish I also had a box or two of those Thin Mints to nibble. I wonder how many boxes of cookies the Girl Scouts have sold today, thanks to a certain Oscar host’s stellar sales pitch last night.

Sara R. Fogan, C.Ht. is a certified clinical hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/.

© 2018

Think It All Through

(This blog was originally posted on December 5, 2016)

Photo by Rick Hustead

You may have heard or read about a preponderance of fake news that was being shared on social media outlets recently. The sources of these erroneous reports and the reasons/motivations to share this information is of less interest to me than how and why people so easily accepted and believed what they read and heard.

The last few months have been very stressful for a lot of people, especially in regards to the contentious United States presidential election that we just went through. There was plenty of rhetoric to go around from both (all) sides of the electoral ticket. Between nonstop television advertisements and various political canvassers calling several times a day, every day, to encourage us to vote for their candidate, there was hardly a moment of quiet to collect our thoughts. It didn’t even stop when the election was over.

These days, a lot more people get news and other social information from the Internet compared to television or even newspapers. As most of us have experienced, once we are on-line it is like being sucked into a stimulation vortex. Video links automatically begin to play and pop-up advertisements for consumer products or holiday gifts flash across the screen—tailored to each user’s specific interests, no less. It is natural to seek sources of information or entertainment that resonate with our own beliefs and ethics/morals, so any “facts” that we read or hear are more readily believed and accepted because we want them to be true. If you don’t believe this, consider how often you change the television channel if you don’t like what a reporter is saying, or abruptly end conversation or on-line chat exchange if the other person challenges your beliefs. Such discord is painful to the subconscious mind. When we are on the Internet, it is much easier to simply tune in to someone or somewhere else that supports our view-point. Furthermore, the more emotionally and cognitively/intellectually invested we are in the subject, the more likely we are to react and respond to this information; the more we react and respond to it, the more invested we become. Of course, people who work in advertising/marketing and dissemination of information are very aware how this process works and possess the skills to draw our attention where they want it to go.

Fortunately, the fake-news schemes have been exposed and executives of the sites that allegedly participated in them are taking steps to correct the programs that allowed these transgressions to occur in the first place. But this experience has understandably left a bad taste in a lot of people’s mouths: We trusted ‘X’ to tell us the truth! They lied to us/I believed what they said! What does that say about me?

As I explained in my blog titled Time Flies When I’m On-Line, it is very easy to become overloaded by sensory stimuli while we are on the Internet or even watching television and drift into a state of trance (hyper-suggestibility). Here are a few suggestions to prevent this from happening:

·         Regularly count yourself out of the trance state by saying, “One, two, three, four, five, eyes open [say your name], wide awake.” This mantra will help you immediately return to an alert and less suggestible state of awareness.

·         Get in the habit of walking away from the computer, put down the hand-held device or turn off/change the channel on the television or radio and do something different for a little while. Take this time while you are off-line to think critically about what you have read or heard. Does it make sense to you? Consider possible flaws in that original argument. If necessary, give yourself permission to imagine there are other possible explanations and imagine what an alternative scenario might be. How does that picture feel to you?

·         Have a nutritious snack that includes some protein to stabilize your blood-sugar level and thus minimize potential irritability, frustration and over-reaction to what is going on around you. This step will help you remain more objective and patient to listen to and even consider opposite points of view as you come to your own decision about what you have heard, seen or read.

·         Remember, you are most suggestible to yourself. If you (your conscious mind) don’t like or do not feel comfortable with the information you are hearing and/or the way you are behaving, decide to make a change. That change may simply be to log-off the computer, change the channel/switch off the TV or radio, or learning how to relax and think/evaluate situations around you more critically rather than automatically react to them. Hypnotherapy is great for that, too.

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/.

© 2017

Hypno-Anesthesia

(This blog was originally posted on July 12, 2016)

Photo by Rick Hustead

You may recall one of the scenes in Glory, in which a young soldier runs away from Confederate gunfire despite having had one of his legs shot off. Presumably he is in considerable physical pain at that moment, but his subconscious and conscious mind are completely focused on fleeing the danger/surviving the battle and living. He doesn’t even seem to even notice his injuries. Conversely, in Dances with Wolves, Union Army lieutenant John Dunbar (Kevin Costner) runs toward enemy fire in a bid to commit suicide rather than have Union doctors amputate his badly wounded leg. In this case, Lt. Dunbar was likely more afraid of living the rest of his life as an amputee—a totally unknown way of life, compared to the one he knows as a decorated soldier—than the prospect of death, which he faced every time he went to battle.

Even though at least one million sensations are going on in the body at any one time, we typically only perceive a few of them at once. So, at this point in reading my blog I want you to focus attention to your feet and how they feel in the shoes you have on. Until I gave you that suggestion, had you even noticed your feet or shoes? This kind of selective attention is very fortunate; otherwise, we would be in a state of sensory overload every minute—every second—of the day.

This kind of selective attention is also what facilitates hypno-anesthesia. Consider Dr. John Kappas’s definition of hypnosis: “Hypnosis is created by an overload of message units disorganizing our inhibitory process (critical mind), triggering our fight/flight mechanism and ultimately resulting in a hyper-suggestible state, providing access to the subconscious mind.” When you are in this state, the level of awareness is actually heightened. However, the message in the hypnotic script has you focus on a specific issue(s) or sensation(s) while disregarding or reforming the significance of conflicting messages/perceptions. For example, when preparing a pregnant client to manage the discomfort of the contractions in labor, I would suggest that she imagine/perceive the contractions as the gentle massage that is helping to bring her child into the world. By changing the meaning or association of the sensation from something uncomfortable to a process that is bringing joy into her life, she can also change the perception of that sensation.

Hypnosis is to manage/control pain is one of the most common requests/uses/applications of this modality. The body naturally produces its own analgesics (pain-control enzymes) when the subconscious mind is overloaded (distracted) or when you are comfortable and relaxed, such as during hypnosis/hypnotherapy/therapeutic guided imagery. Therefore, when you are relaxed and calm in hypnosis, you are more likely to feel greater comfort and be better able to manage or control physical pain. However, the anxiety and fear that often accompany pain typically increase this perception. Since hypnosis helps a person relax and reduces anxiety and stress, being in this state, alone, is a natural analgesic.

Unlike medically-induced anesthesia—which can induce physiological complications from medication-induced side effects—hypnosis is a safe, natural, drug-free state of awareness. In addition to helping create pain-free labor/delivery, it is useful to control pain/discomfort during dentistry procedures, low-back pain, headaches, arthritis and more.* 

  

*California law allows access by California residents to complementary and alternative health care practitioners who are not providing services that require medical training and credentials. The purpose of a program of hypnotherapy is for vocational and avocational self-improvement (Business and Professions Code 2908) and as an alternative or complementary treatment to healing arts services licensed by the state. A hypnotherapist is not a licensed physician or psychologist, and hypnotherapy services are not licensed by the state of California. Services are non-diagnostic and do not include the practice of medicine, neither should they be considered a substitute for licensed medical or psychological services or procedures.

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/.

© 2017