Blogging

I am continuing to suspend in-person hypnotherapy sessions with me in my office. However, phone, and Zoom consultations ARE and WILL REMAIN AVAILABLE! 

 

 

(This blog was originally posted on April 10, 2014)

 

Photo by Sara R. Fogan CHt

     The first time I ever heard the words “blog” and “blogging” was from a former client. I admit that I initially didn’t really get what blogging was about or what it could do—let alone why someone would do it in the first place. All that changed when I saw the film Julie and Julia, which starred Amy Adams and Meryl Streep. Computer blogging was the cornerstone of the movie in which Adams’ character (Julie Powell) wrote a blog each day for one year about her experiences cooking and eating food that she had prepared from a Julia Child cookbook. She also included other details about her life in these essays and provided background information about the late chef’s personal and culinary challenges and triumphs. Ultimately, Powell’s online journal was not only a chronicle of her own culinary adventures that year, but it also provided a cornucopia of life experiences and philosophies that she had learned in the process.

     I often think about this film when I sit down to write my own blogs. I think about Powell’s passion about recreating each of Julia Child’s recipes exactly how the chef wrote them. I think about the author’s dedication to sharing each aspect of these culinary projects with anyone and everyone who was interested or curious in what she was trying to do. Unlike Powell, I do not have a general or generic book of hypnosis recipes that I can replicate and will share with you each night. In fact, each one of the hypnotic scripts that I create for my clients is as individual and specific as the person for whom I have created it. Also, for ethical reasons I would not and could not share this information in order to preserve client/therapist confidentiality.

     However, I am like Julie Powell in that I do have a lot of information, skills and experience in my own area of expertise that can help and motivate you to achieve your own goals. I can share the theoretical premises behind hypnosis and hypnotherapy, and human behavior/motivation. I can explain how and why hypnosis works. I can tell you how and why the subconscious mind responds to the negative (or positive!) “chatter” that you have been telling yourself so that you continue to practice a behavior or habit that no longer works for you. I can share information about the many and various hypnotherapeutic techniques that I have learned and mastered since I first started working as a hypnotherapist. I can write blogs about all these things to inspire you to give hypnotherapy and therapeutic guided imagery a try so you can also achieve your own vocational and avocational self-improvement goals.

     Hypnotherapy worked for me… I know it will work for you, too!

 

Special Offer: Free 30-Minute Phone or Zoom Consultation

This is a great opportunity to find out why hypnosis is so effective and how hypnotherapy can help you achieve your self-improvement goals. Call or text me at (661) 433-9430 or send me an e-mail at calminsensehypnosis@yahoo.com to set up your free, 30-minute phone or Zoom consultation* today! 

*This is not a full hypnotherapy session. Hypnosis will not be provided during this consultation. This offer is not redeemable for cash and may not be combined with any other promotion.

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. Sara has been voted the Best Hypnotherapist in Santa Clarita, California, four years in a row (2019-2022). For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/

© 2023

 

Marketing and Promoting Hypnotherapy

I am continuing to suspend in-person hypnotherapy sessions with me in my office. However, phone, and Zoom consultations ARE and WILL REMAIN AVAILABLE! 

 

(This blog was originally posted on May 9, 2014)

 

 

Someone recently contacted me to find out more information about hypnotherapy and whether hypnosis could help him to achieve a particular goal. We chatted for a while, and I gave him some information about hypnotherapy and how I use hypnosis and therapeutic guided imagery to help my clients achieve various vocational and avocational self-improvement goals. At the end of our conversation, he wanted to know where he could read more information about my experience as a certified hypnotherapist so he could make a decision about whether to give hypnotherapy a try. I gave him my business card and brochure and referred him to the website for my company, Calminsense Hypnotherapy®, so he could read more about me and what I do.

After we said goodbye, I thought about our conversation in the context of the best and most effective ways to disseminate information not just about my practice but hypnosis and hypnotherapy in general. Even though it is becoming a more mainstream therapy, I am aware that people are still a little wary about hypnosis. They want to know if they will become vulnerable to some kind of mind control or manipulation while they are in hypnosis. Will they do or say something stupid or embarrassing, or break a confidence or reveal a bank password while they are in-state? (The answer is no, no, no and no.) But the fact that these concerns remain prevalent suggests to me that my colleagues and I need to continue to share the facts and dispel the myths about what we do.

One of the best ways to do this is through conversations with people about what we do. Here are some suggestions for the most effective ways that I have found to share this information:

• Advertise and write blogs/articles: I limit my advertising budget to a few equestrian-themed publications. However, I write a hypnotherapy-themed blog just about every night to keep spreading the word about the many ways hypnosis and John Kappas, Ph.D.’s model, Theory of Mind, are generally relevant to daily life. I specifically tailor the topics of my essays to illustrate how the therapeutic techniques I learned or behaviors I studied during my training and continuing education at the Hypnosis Motivation Institute are relevant to my (and your!) daily life. I let people know when I have written a new blog by posting a short “announcement” about it on Twitter, LinkedIn and on my personal and business Facebook accounts. I also provide a link that will take you directly to the blog on my website.
• Business cards and brochures: These are still among the most effective (and immediate) ways to promote your practice. I always carry business cards with me to give out. I have “rented” space at my local tack store to display my cards for prospective equestrian clients. I also leave a business card on the condiment table every time I go to Starbucks®.
• Donate hypnotherapy session(s) or handwriting analysis: Hypnotherapy sessions and/or formal handwriting analyses are unusual (and intriguing) prizes in a silent-auction or raffle at a fundraiser or social event. The best way for people to learn about hypnosis is to experience it. I recently donated a free hypnotherapy session with me as a silent-auction prize for a horse rescue in Leona Valley, California; to raise awareness about the package and market my practice, I spent a wonderful afternoon doing handwriting analyses for guests at the event, as well.
• Volunteer your time and skills to support local organizations: In addition to introducing your work to people who may not know about hypnotherapy, volunteering is a wonderful way to provide this valuable service to those who might not otherwise be able to experience it for themselves. I have previously led a free monthly relaxation/guided-imagery workshop at Circle of Hope, Inc. and Hope’s Haven Cancer Wellness Center, a 501(c) cancer-support group based in Santa Clarita, California.
• Dress code: Hypnotherapists, as therapists, follow professional codes of ethics and conduct. Wear clothes that best represent what you do as a therapist and your commitment to this work of helping your clients achieve their goals. Wearing your name badge while running errands, etc. is another great way to market your profession.
• Marketing materials: When I am out running errands on the weekend, I typically wear a baseball cap with my company name and website on it. I want people to ask me about the words they are reading so I can tell them about what I do and how hypnosis is an effective tool to help people change undesired behaviors.
• Network in the community: Introduce yourself to local chiropractors, masseuses, hairstylists, yoga instructors, your bank, dry cleaners, etc. Let people know what you do, where you are located and how much you charge for your sessions. Even other hypnotherapists can be a great source of referrals if you specialize in different areas than they do: e.g., hypnosis to improve sports performance versus smoking cessation. This morning on my way to a meeting at a local Starbucks® I approached two firefighters who were parked nearby to ask if I could buy them a coffee in thanks for all they are doing to combat the fires in the community. At the end of the conversation, I also gave them each a business card.
• Professional affiliations: Keep up your professional affiliations, such as the American Hypnosis Association, the Hypnotherapists Union, your local chamber of commerce, etc. In addition to providing professional support these organizations will often “link” your website with theirs. (Be sure to return the favor!)
• Professional and client referrals: At some point in our career as a hypnotherapist, we may need to refer a client to a licensed medical doctor or mental health worker for further evaluation or to provide assistance that is out of our scope of expertise. Similarly, once the physician has ruled out any medical causes of his patient’s headache, he may refer the patient to you as a hypnotherapy client so you can help him manage the stress that causes his pain. Previous and current clients are also excellent referrals!
• Promote your practice through social media: I am active on Twitter, Facebook and LinkedIn, and I write posts about various topics. Of course, I have provided information about my practice, Calminsense Hypnotherapy®, on these accounts. However, it is not necessary to “talk shop” all the time to get attention for your practice. Several of my Twitter followers have become specifically interested in what I do, but only after we had been communicating about our mutual interests for many months.
• Website: A good website goes a long, long way to “market” you to a wide population. Be sure to update the site periodically by posting new client referrals, updating your professional certifications and even changing the photographs or design to refresh the search programs.
• Honors and Special Recognition: I have been voted “Best Hypnotherapist” in Santa Clarita four years in a row: 2019, 2020, 2021 and 2022. Each year, usually in the late Spring or early Summer, the Santa Clarita Valley Signal identifies local businesses as the “best of” across various categories based on nominations and votes cast by SCV citizens. I am so grateful to current and former clients, and other businesses in the community who have recognized me this way as I continue to provide hypnotherapy to help people achieve their vocational and avocational self-improvement goals.
• Finally, another great way to generate interest in your hypnotherapy practice is to provide special discounts for your services. For example, you can promote “special deals” to coincide with the anniversary of the creation of your practice, to kick off a holiday or a season, etc., or to promote a new therapeutic technique. This is the promotion I am currently offering:

 

 

Special Offer: Free 30-Minute Phone or Zoom Consultation

This is a great opportunity to find out why hypnosis is so effective and how hypnotherapy can help you achieve your self-improvement goals. Call or text me at (661) 433-9430 or send me an e-mail at calminsensehypnosis@yahoo.com to set up your free, 30-minute phone or Zoom consultation* today! 

*This is not a full hypnotherapy session. Hypnosis will not be provided during this consultation. This offer is not redeemable for cash and may not be combined with any other promotion.

 

 

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. Sara has been voted the Best Hypnotherapist in Santa Clarita, California, four years in a row (2019-2022). For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/

© 2023

 

Data Management

(This blog was originally posted on February 24, 2014)

Photo by Rick Hustead

No matter what you do, even if you don’t try, you learn something new every day. The question is: What will you do with this new information that you have just learned? 

For example, imagine that your car’s gas gauge is almost on empty, so you pull into a gas station to fill up your tank. You notice that the cost of unleaded gas is up four cents from last week’s listed price, which triggers a familiar (known) emotional response of anger/frustration and even anxiety about the cost of fuel. What you do about or with this information will depend on how badly you need the fuel right now and whether it is/will be available when you are ready to make the purchase. Your actions will also be influenced on how you have handled similar situations in the past: Just fill up the tank and resolve this inconvenience, buy just enough gasoline to keep you on the road for a few more days, or drive around to look for a better price at a different station.

Your subconscious mind likely knew exactly what you would do before you made the conscious decision to just fill up the tank. Even though your first instinct would normally be to look around for a better (cheaper) price, you decide to just buy the gas right now. A big storm is coming, and you don’t want to risk getting stuck on the road in bad weather. Also, if a lot of other nervous drivers have the same idea, you might have to drive around forever looking for a station that has a better price, but it could already be sold out of gas before you get there. Even though you are still annoyed that you had to spend so much more money to buy the fuel than if you had shopped around a bit more, you are relieved that the tank is full, and you no longer have to worry about getting stuck in bad weather.

Remember: Every sensation you perceive provides a catalog of information about your environment and how/where/why you fit into that situation. The conscious mind identifies this data (stimuli) as a “known” or “unknown” message unit; the subconscious mind is more likely to accept or reject the information/behavior if it is already in your repertoire of knowns—and you will act accordingly. Furthermore, no matter what you do, you will be creating a new and/or reinforcing a previous known behavior in your repertoire.

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/.

© 2017

Dream Therapy & Hypnosis Part 2

(This blog was originally posted on January 9, 2014)

Photo courtesy of Microsoft
The “venting stage” of dreams allows you to let go of emotions/energy you don’t need to hold anymore.

 

            While we sleep, the subconscious processes the millions of message units that the mind has received during the day. Dreams, which occur during the REM (rapid-eye movement) stage of sleep, are the “dumping ground” in which the subconscious essentially purges the mind of information that it no longer needs. There are three major REM activity periods:

·          Wishful thinking stage. These dreams occur during the first third of the evening (period of sleep). This REM stage is the shortest and has the least (lowest) electrical amplitude. The majority of message units that your mind is processing are useful information; these dreams are the least intense.

·          Precognitive stage. This is the second major REM period. Dreams are longer and more intense. During this stage, you are likely to wake up from a dream with insight and answers to a problem you have been considering, because the information (resolution) was already in your mind. Remember, the mind only knows two things: knowns and unknowns—what is familiar, and what is unfamiliar. Actual “programming” of the lift script occurs at this stage of sleep; this new program becomes the autopilot that guides your day.

·          REM stage. This REM period occurs during the last third of the sleep cycle just before or up to an hour before waking up. The dreams that occur during this stage—“venting dreams’’—are the longest, most intense and best-remembered dreams. They are particularly valuable because your subconscious mind is dumping or letting go of the energy associated to emotions and information that you no longer need to carry around with you.

When you do not allow yourself to vent this information through dreams, you are holding in energy and inhibiting your ability to deal with daily stresses. When I work with clients, I provide a safe environment in which they can interpret their dreams and further vent the emotions (energy) associated with the dream, in hypnosis. I also provide a hypnotic suggestion that the client will release any remaining energy or emotions, etc. associated with their therapeutic issue in a venting dream, which we can discuss and work through in the next hypnotherapy session.

Protein, such as almonds and peanuts are a great go-to snack to prevent a sudden drop in blood-sugar level that is associated with the development of phobias.

 

 

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit http://www.calminsensehypnotherapy.com/.

© 2015