Wednesday, May 17, 2017

Data Management

(This blog was originally posted on February 24, 2014)

Photo by Rick Hustead

No matter what you do, even if you don’t try, you learn something new every day. The question is: What will you do with this new information that you have just learned? 

For example, imagine that your car’s gas gauge is almost on empty, so you pull into a gas station to fill up your tank. You notice that the cost of unleaded gas is up four cents from last week’s listed price, which triggers a familiar (known) emotional response of anger/frustration and even anxiety about the cost of fuel. What you do about or with this information will depend on how badly you need the fuel right now and whether it is/will be available when you are ready to make the purchase. Your actions will also be influenced on how you have handled similar situations in the past: Just fill up the tank and resolve this inconvenience, buy just enough gasoline to keep you on the road for a few more days, or drive around to look for a better price at a different station.

Your subconscious mind likely knew exactly what you would do before you made the conscious decision to just fill up the tank. Even though your first instinct would normally be to look around for a better (cheaper) price, you decide to just buy the gas right now. A big storm is coming, and you don’t want to risk getting stuck on the road in bad weather. Also, if a lot of other nervous drivers have the same idea, you might have to drive around forever looking for a station that has a better price, but it could already be sold out of gas before you get there. Even though you are still annoyed that you had to spend so much more money to buy the fuel than if you had shopped around a bit more, you are relieved that the tank is full, and you no longer have to worry about getting stuck in bad weather.

Remember: Every sensation you perceive provides a catalog of information about your environment and how/where/why you fit into that situation. The conscious mind identifies this data (stimuli) as a “known” or “unknown” message unit; the subconscious mind is more likely to accept or reject the information/behavior if it is already in your repertoire of knowns—and you will act accordingly. Furthermore, no matter what you do, you will be creating a new and/or reinforcing a previous known behavior in your repertoire.

Sara R. Fogan, C.Ht. is a certified hypnotherapist based in Southern California. She graduated with honors from the Hypnosis Motivation Institute in 2005. For more information about Calminsense Hypnotherapy® and to set up an appointment, please visit
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